Years ago all the professional résumé writer had to do was to take information from the client and make it look good. Today the professional must provide comprehensive, cohesive, branded career messaging and marketing. Today the professional must provide personal branding to clients whether they are a student or the CEO. Each client needs exceptional skyrocketing to enhance his or her job search.
This need is just another reason why nobody should trust the preparation of a résumé to a rookie.
